The Pittsburgh Steelers were granted marketing rights to Ireland and Northern Ireland today as part of the NFL’s International House Marketing Locations effort; the Steelers have a long-lasting relationship with Ireland thanks to the Rooney household.
Last Upgraded: 25/05/23 10:23 pm
The Pittsburgh Steelers made a welcome go back to Croke Park. Visualized is Steelers director of company advancement & & method Daniel Rooney
The Pittsburgh Steelers have long-lasting strategies to play a routine season NFL video game in Ireland, the group stated Thursday throughout a check out to commemorate its enduring ties with the Emerald Island.
The Steelers touched down in Dublin days after the NFL granted the group marketing rights for Ireland and Northern Ireland, all part of the league’s push to broaden its audience globally.
” Our goals long term are to play a video game in Ireland,” stated Daniel Rooney, the group’s director of company advancement and method. “As we move through the procedure, we’ll be assessing all alternatives.”
Ireland has actually never ever hosted a routine season NFL video game, however the Steelers beat the Chicago Bears 30-17 in a preseason match at Croke Park in 1997.
Croke Park, house of the Gaelic Athletic Association, holds 82,300 and would likely be the website of any future Steelers video game.
GAA president Larry McCarthy signed up with Rooney at a press conference at Croke Park and stated the organisation is “happy to be connected with [the Rooneys] and such a popular name and brand name in the Steelers.”
Brett Gosper, NFL head of UK and Europe, was likewise on hand and called the Steelers and Ireland a “ideal fit.”
” There are numerous connections, clearly the household’s heritage [and] the Steelers arranging that very first and only video game – up until now – in Ireland,” he stated.
The late Daniel M. Rooney was U.S. ambassador to Ireland from 2009-12.
The Jacksonville Jaguars, who play in London every year, were likewise granted marketing rights to Ireland.
The program was developed to assist specific groups develop their brand names abroad through industrial activity and fan engagement comparable to what they perform in their house markets. Rights are given by the league for a minimum of a five-year term.