Did you discover that your Truecaller logo design appears in a different way today? However do not error it for another app logo design, as it is the exact same real app you utilize. Yes, the logo design is a completely altered style with a function. Another crucial Truecaller upgrade that matters the most to you is that the app is far more protected and safe now.
Truecaller upgraded its logo design on September 20, 2023. Nevertheless, the redesigning of its well-recognized visual identity was for more than simply the sake of it. Recreating a logo design constantly brings dangers from an organization point of view for any business; take down it to prevent logo style errors! Individuals recognize with the existing logo design and might not recognize the brand-new visual. That is why organizations normally do not go for a regular modification of their logo designs and other identities.
Nevertheless, Truecaller had some issues. The factors pointed out for the Truecaller icon redesign consist of producing a brand-new brand name identity and security from scams.
Modifications Made In The New Truecaller Logo Design
Cursive ‘t’ letter
The previous Truecaller logo design was an easy phone deal with icon style in white with a blue background. The minimalist logo style meant the business’s dialer company. Nevertheless, lots of other business have actually gotten in the marketplace with comparable app logo designs. That triggered Truecaller to recreate its blue and white logo design.
The brand-new Truecaller logo design has the letter ‘t’ of the business name in the background, where it appears in dark blue. The app logo design has the upper part of the cursive letter ‘t’ in the background, a brand-new function.
Keep in mind that the business’s whole trademark name appears in cursive letters, as in the past, by the side of the entire logo design.
Dark Blue Color
Another style modification is making use of a darker blue color. Blue color has actually been a distinct brand name identity throughout Truecaller’s logo design history While the color is still the exact same, it appears on a darker background.
This makes the Truecaller brand-new app icon obvious right away. The darker blue shade likewise offers the logo design a rejuvenating appearance. However the older light blue still appears in the background on one side.
Blue stimulates pureness, depth, and reality, which is why it has actually been the standard color for the brand name. However this time, the darker blue is likewise utilized to assist Truecaller’s brand-new logo design stand apart.
A shish Mishra, CEO of Interbrand India & & South Asia, the business that created the logo design, stated, “The shade of blue we have actually picked has actually developed to produce what I would perhaps call the very best noteworthy color effect amongst all app icons that exist on our mobiles.”
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Secret Factors For Truecaller’s Logo design Modification
The business has actually pointed out 2 considerable factors for revamping its logo design These are– revamping its brand name identity to stand apart and resolving its security problems.
Truecaller Wished To Introduce A Brand-new Brand Name Identity
Given that lots of brand-new organizations got in the dialer market, their logo designs likewise looked comparable to Truecaller’s style. The business, for that reason, idea of revamping the logo design so that it stands apart in the crowd of the app logo designs. The Truecaller’s brand-new brand name identity appears various from all other symbols on a smart phone screen.
The dialer icons of WhatsApp and Google Dialer are popular with the users, in addition to other such logo designs of business. So, there was some danger for Truecaller that its dialer icon logo design would not have the ability to stand apart any longer. The danger was that of losing its brand name identity rapidly. It likewise might lead to the steady disintegration of its market share.
To Boost Scams Avoidance
The business made the logo style modifications to keep the imposters away. With the brand-new logo design in location, it will now assist ward off imposters after the brand name identity modifications. Due to the look-alike apps, the possibilities of deceitful activities were greater throughout the Truecaller contact number search.
Ashwani Sinha, Vice President of Global Brand Name at Truecaller, mentioned on the business’s site, Truecaller.com, “Not just was this necessary from a brand name structure perspective, however it was likewise required to ward off imposter and look-alike apps which keep getting in the marketplace to deceive customers.” The business was likewise dealing with difficulties to look various from others in the congested dialer icons, with Sinha keeping in mind, “The bluer dialer app icon was beginning to get lost to name a few smart device dialer icons.”
Besides revamping its logo design, Truecaller likewise resolved its security issues. It likewise operates as a call blocker app for discovering suspicious activity. It has actually introduced ‘Browse Context,’ a brand-new anti-fraud function. This will assist Truecaller recognize deceitful activity in the users’ accounts. So, if the number modifications regularly or the name modifications just recently, the user will be informed. Such modifications are most likely to be fraudster activity.
These are the considerable modifications the Truecaller app has actually made to its logo design. The logo design now appears various in lots of methods from its predecessor.
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Concluding
The Truecaller logo design is amongst the most acknowledged icons in the market considering that the majority of people utilize this smart device application. The business has actually modified its logo design by including the cursive letter ‘t’ from the app logo design. The background blue likewise appears darker this time. This style modification assists the business develop a brand-new identity.